You Built the Business

Struggling to grow your business? Learn 5 reasons contractors don’t get more customers—and how to turn it around fast.

I built Brand & Theory to help Contractors, Skilled-Tradesman, and Small-Business Owners Find More Customers Through Marketing.

Thinking about starting your own blue-collar business? This no-fluff article breaks down exactly how skilled tradesmen can launch and grow a legit business—from getting licensed to building a brand and attracting local customers online. Learn how to price your services, market yourself, and get found on Google. Ready to be your own boss? Start here.