Guide 3: Converting Leads

Marketing gets you noticed — but conversions pay the bills.

This guide breaks down how to turn leads into booked jobs without sounding pushy or desperate. You’ll learn how to write winning offers, follow up the right way, and create simple sales systems that close more deals — even if you’re not a “salesperson.”

If your phone rings but jobs don’t always land, this guide will show you where the money’s getting left on the table — and how to fix it.